Mr. Gattani is also a senior director at Walmart Labs, where he also holds the title of distinguished architect.
He served as the head of search, spearheading the launch of Walmart’s “Polaris” search engine and e-commerce platform. The platform led to a 15% increase in sales since its launch, and today powers many of Walmart’s e-commerce products, including Walmart.com, store search, mobile web, and mobile apps.
Very few can determine the success of an e-commerce site better than the site navigation, which will lead customers to the products and services. There’s immediate loss of sales if customers cannot find what they’re looking for, and there’s the possibility that they won’t come back based on the assumption that the website doesn’t cater … More Tips To Improve e-Commerce Site Navigation
E-commerce predates social media by several years. Online stores, advertisements sent to your email, and businesses have started to utilize the internet to their advantage. But the dawn of social media has resulted in a bigger boom in e-commerce. Now, you have brand pages, ads everywhere, influencers, and the list goes on. So what is … More What Is Social Media’s Role In e-Commerce?
Ease of use is a critical factor in e-commerce website architecture. The easier it is for a customer to find and buy their desired item, the more likely they are to use the site again for subsequent purchases. The search engine used by a website is thus a crucial tool in the e-commerce arsenal; customers, … More Site search’s role in e-commerce competitiveness
Abhishek Gattani 